Trade Fairs

Nothing attracts a Crowd Like a Crowd

Why did TOMTOM book Nicolai Des Coudres for the IFA three years in a row? Siemens, at the IBC in Amsterdam for five days? SIGNAL IDUNA, at the DKM in Dortmund for a second time? Or TIETO, at the SAP Conference inMadrid? Because Nicolai Des Coudres, with his infotainment, offers measurable added value, that’s why.

When it comes to the question of how companies, given the long planning time and high costs, can optimally use their limited number of days at a trade fair while achieving the highest possible visitor frequency, he has the right answer: nothing attracts a crowd like a crowd. With his professional yet relaxed and personal approach, he generates a great amount of attention and attracts a crowd of visitors in a short time. His unique mix of entertainment and information captivates visitors and gets them excited about the core messsage of the company and the new things that it has to offer. In cooperation with the sales team, Nicolai Des Coudres will win new contacts and business leads, making the trade fair a notable success for your company.

More Bang for the Buck

One sees many things at a trade fair: dance shows with no apparent meaning or technical experts whose screen presentations interest no one. Neither method reaches the goal. For those who really want to see results, combining powerful entertainment with a short, clear message is the best strategy. Nicolai Des Coudres has mastered this art of infotainment and this is why he stands out, either as a presenter or with his own successful infotainment concept, MesseGambling®. His expertise comes from his appearance at more than 100 trade fairs (from small regional ones to major international ones) and more than 2500 presentations. To get the most out of his infotainment method, it is best to involve Nicolai Des Coudres in your trade fair planning as early as possible. He’ll be happy to advise you.

When you book Nicolai Des Coudres for your trade fair, you will get



“Dear Mr. Des Coudres, thank you once again for supporting us at this year’s EUHA-Kongress in Nuremberg with your MesseGambling. For us your appearance was a total success. We are deeply impressed with how you were able to attract crowds of people to our stand in such a short period of time. Your wit combined with your deep knowledge of the product were for us a totally new form of sales approach―infotainment in its best form.
The internal feedback from our colleagues was also quite positive. With your card tricks and   surprises you were able to enthuse not only the audience but also our employees. A trade fair has rarely been this much fun―I am sure we will see each other again.”
Enrico Berg, Head of Marketing, Hansaton Akustik GmbH

 “Hello Nicolai, … It was really nice that we had the pleasure of having you at the trade fair again. In our internal discussion after the trade fair you received very positive feedback from everyone. We were unanimous in our wish to have you at our stand at next year’s Embedded World Exhibition and Conference.”
Christiane Landwehr, Marketing, TIETO Deutschland GmbH